Solutions
CRM, or Customer Relationship Management, is not just about technology but also about the strategy and the philosophy.
CRM is customer-centric. It links Sales, Marketing, and Customer Service in such a way that each part is able to benefit from the other, and provides the Customer with a more unified, and cohesive business resource. To be most effective, CRM tools facilitate a centralized database that shares information on prospects, clients, & suppliers.
CRM tools help organizations with:
- Contact Management – track names, addresses & phone #’s, segmenting info, interests, and more
- Time Management – schedule alarms, todo’s, & appointments
- Correspondence – historical record of phone calls, faxes, emails
- Documents – links to contracts, proposals, quotes, and more
- Opportunities – track opportunities, sales steps, & forecasting
- Marketing – communicate by direct mail & broadcast email